Thoughts

Tuesday, 18 December 2012

At Tern, we strive to get more people on bikes because cycling is a healthier, greener transportation alternative to a lot of environmentally adverse options out there. But we’re also aware that the processes we use to make and sell our bikes sometimes affects the environment more than we like and we believe we have a responsibility to reduce this impact as much as possible.

Creating a bicycle requires a lot of materials and processing, so we actively seek out environmentally-friendly options over less friendly ones.

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Tuesday, 4 December 2012

Do you get frustrated easily with products built to a price point and virtually designed to fail? We certainly do, which is why we decided to flip that mentality around and build our bikes with an eye towards function and long-lasting service.

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Tuesday, 4 December 2012

While browsing the local big-box retailer, you chance upon an amazing deal for a toaster oven – with more features and better looks than your 15-year old model that stopped working last week. So you take the deal and bring it home. After few months of toasty bliss, there’s a sudden pop, and with a whiff of smoke that new toaster is dead. You chuck it in the garbage and return to the store to buy a new one. Admittedly, you didn’t expect the toaster to last that long anyway – it’s just the latest in a string of purchases that has done this.

Welcome to the Age of the Disposable.

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