Tern ZE Expands and Establishes Own Sales Team
Dedicated sales team takes over support for Tern dealers in Germany, Austria, and Benelux
Cologne, Germany, November 11, 2026 — With the creation of Tern ZE GmbH in July 2025, Tern established its first distribution office for Germany, Austria, Belgium, Luxembourg, and the Netherlands. Following a successful initial phase partnering with the i:SY sales team, Tern ZE has now established its own dedicated sales team. The team officially started November 1st, 2026.
“We’re taking this big step to boost direct communication with our dealers and to provide even more targeted and flexible support,” stated Hanna Grau, Managing Director of Tern ZE GmbH. “We’ve built a lot over the past few months but we still have a lot of work to do and the best way to do that is with direct communications and feedback.”
Meet the Field Sales Team
The newly formed field sales team covers all regions and brings a wealth of industry and sales experience to the table:
| Southern Germany & Austria | Felix Tränkner brings valuable know-how in customer and event management, and extensive expertise from his previous roles at SRAM and Specialized. |
| Northeast Germany | Martin Burdorf strengthens the team with outstanding market knowledge and over three decades of sales experience in the industry, including at Sports Nut, Advanced Sports, and Winora. |
| Southwest Germany | Erich Fuhrmann contributes not only as a proven cargo bike enthusiast, but also with great experience from his time at Riese & Müller and Flyer. |
| Northwest Germany | Jannis Falk has been on board since 2025, bringing a decade of hands-on experience in specialty retail and technical support. Jannis now takes over the Northwest region—closer to his home—following his successful stint in the Southwest. |
| Belgium, Netherlands & Luxembourg | John Baumans joined the team on September 1st. With decades of field sales experience, including at Hartje and i:SY, and having already successfully represented Tern in Belgium and Luxembourg, John now oversees the entire Benelux region. |
Strengthening the Customer Service Team
In addition to the field sales team, the in-office team in Cologne remains the point of contact for dealers as usual.
Here, too, Tern ZE is setting the course for further growth: Alexander Stuplich has joined the customer service team and has also taken over management of the B2B shop, including digital inventory management. Alex brings valuable industry experience from his previous role at Kettler.
“We are very pleased that we were able to fill all field sales positions while simultaneously strengthening our in-house team,” says Hanna Grau. “This ensures that our dealers benefit from clear communication channels, fast response times, and dedicated points of contact.”
About Tern ZE GmbH
Tern ZE GmbH, headquartered in Cologne, is the Tern distribution office for Germany, Austria, and Benelux. The company supports dealers in sales, service, and marketing, and promotes sustainable urban mobility in each region.