Social Media Specialist
What we're looking for
We're looking for a proactive Social Media Specialist to help run Tern Bicycles' day-to-day presence across Instagram, Facebook, YouTube, and TikTok. You'll create content, produce simple video edits, and run influencer outreach and negotiation - all in service of driving brand awareness, growth, and acquisition. You'll work closely with our Social Media Supervisor on the marketing calendar and campaigns, so you should be comfortable working independently while staying closely aligned with the marketing team.
Responsibilities
Day-to-day social media management
- Own the day-to-day operation of Tern Bicycles' social channels: Instagram, Facebook, YouTube, Reddit and TikTok.
- Work closely with the Social Media Supervisor on the marketing calendar and campaign execution.
Content creation
- Create content in reel and static formats for organic social posts and ad creatives, using Canva or any creative tools.
- Produce simple video edits for social media and ads formats using CapCut or similar tools.
Influencer marketing
- Scout and identify relevant influencers for brand partnerships.
- Reach out to and negotiate with creators to build collaborations.
Performance and reporting
- Apply basic knowledge of Meta and Google Ads to support campaign work.
- Read and interpret performance data to inform content and campaign decisions.
Assisting the team in other marketing tasks as needed.
Qualifications
- Minimum 2 years of experience in social media content creation and/or influencer marketing, ideally in-house or in an agency.
Required Skills
Required Skills
- Prior experience working across Instagram, Facebook, YouTube, and TikTok formats and best practices.
- Proficiency with Canva and/or Adobe tools for content creation.
- Working knowledge of CapCut or similar simple video editing tools.
- Basic understanding of Meta and Google Ads, and comfort reading and interpreting performance data.
- Proactive and independent, while maintaining a participating, collaborative mindset with the wider marketing team.
- Excellent communication skills in English.
Nice to Have
- Prior experience negotiating influencer partnerships.
- Knowledge of and passion for bicycles.
Application Requirements
Please include your resume, cover letter, and a portfolio or samples of social content (reels/static) and, if applicable, examples of influencer campaigns you've run.
Selection Process
Shortlisted candidates may be invited to complete a short content or campaign test.